# ozIQ Market and Go-to-Market

## BI Market Landscape

The enterprise analytics market includes Power BI, Tableau, Strategy, Qlik, Looker, SAP Analytics Cloud, Oracle Analytics, IBM Cognos, Sigma, ThoughtSpot, Domo, Sisense, Omni, Amazon QuickSight, Spotfire, and other platforms.

The market is fragmented at the product layer, but operational pain is similar across platforms.

## Initial Top Three

### Power BI

Approximately 375,000+ organizations are commonly cited as using Power BI. It represents the largest long-term distribution opportunity for ozIQ.

### Tableau

Approximately 140,000+ customer accounts are commonly cited for Tableau. It has a deep enterprise and departmental footprint with significant content, extract, and refresh operations.

### Strategy

Approximately 4,000+ enterprises are commonly cited for Strategy. These deployments are high value, operationally complex, and well aligned with ozIQ's initial product depth.

> These are rounded public estimates and should be refreshed before external publication.

## Wedge Strategy

### Phase 1: Strategy

- Strongest founder-market fit
- Clear and costly operational problems
- Focused design-partner and pilot motion
- Faster path to product depth

### Phase 2: Power BI

- Largest installed base
- Strong enterprise reach
- Similar workload, refresh, capacity, and operational issues

### Phase 3: Tableau

- Large enterprise footprint
- Similar requirements around refreshes, jobs, content, and platform reliability

## Target Buyers

- Head of BI
- Head of Analytics
- Analytics Platform Owner
- BI Administrator
- Director of Data and Analytics
- CIO / CTO stakeholders in high-dependency environments

## Initial Motion

- Founder-led sales
- Pilot-led validation
- Design-partner feedback
- Conversion from pilot to annual enterprise subscription
- Strategy ecosystem relationships and events